Archives 2022

Best Online Digital Marketing Courses in India

we  provide list of courses from different field like website design,graphic designing,web development and digital marketing at reasonable prices in form pf pdf ao u  can read it at any time while traveling,working etc.Here is the list of courses.

The Complete SEO Course with Certificate

You will learn precisely how to optimize your website so you can work towards showing up on Google’s first page using your most profitable keywords and start selling more products and services. 

SEO is a great way to get free traffic. In this course, you will learn the fundamentals of SEO and how to use it to your advantage so that search engines like Google rank your website as highly as possible.

ECommerce SEO Course with Certificate

You’ll make your ECommerce website into a profitable online store that reaps long term benefits with SEO for E-Commerce.

You’ll learn How to do Keyword Research SEO and Competitor Analysis in the right way.

You’ll learn to outrank your competition on Google search to get more share of their traffic and sales with E-Commerce SEO.

Google ADs Course with Certificate

By earning the Google Ads Search Certification, Google recognizes your ability to translate a vision for online marketing into a coherent digital marketing strategy.Develop a Google Search strategy with wider company marketing plans.Generate a plan to increase leads, sales or web traffic using Google Search

Develop a plan to reach new and existing customers with Google Search Audiences .Ensure your Search marketing plan is aligned with your digital marketing budget

Facebook ADs Course with Certificate

The free Facebook marketing course is one of the best for learning Facebook Ads for beginners. By the end of this course, you will learn how to establish an online presence, create engaging posts, build a growing Facebook community, and manage social media accounts efficiently.

 Become a skilled Facebook marketer who knows how to make the most out of both paid and organic Facebook efforts.

Social Media Marketing Course with Certificate

This course media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.acebook is a very powerful and widely used social networking application. Advertising a product or a service on this platform would reach a wider audience. Great Learning brings you an opportunity to learn how to build “Facebook Ads” to put a word across a wider community. 

Email Marketing Course with Certificate

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

The Email Marketing course takes you through advanced marketing strategies used to create effective advertisements. As you learn email marketing, you will develop an in-depth understanding on how to promote a product or service as well as solicit sales. By the end of the course, you will understand the nuances of building loyalty, trust, and brand awareness through email marketing.

Content Marketing Course with Certificate

Content Marketing has brought remarkable benefits for businesses and solopreneurs. It allows you to build your brand, attract customers and prospects, provide appropriate information your audiences require, establish your reputation, and support search optimization. This Content Marketing Course starts with a brief description of content marketing and why marketers should opt for Content Marketing. Furthermore, you will learn the importance of advertising and Content Marketing and the difference between them. You will know how Content Marketing acts as a brand advocate and how it helps improve brand image through this Content Marketing course. 

Google Analytics Course with Certificate

Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job.The Google Analytics for beginners course is the right stepping stone to begin your learning journey as a Google Analytics expert. Learn how to set up a Google Analytics account and understand the metrics that help in boosting traffic & sales. Get all the information on how to track the performance of social media and marketing campaigns.

 

Keyword Research Course with Certificate

This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Web Designing Course with Certificate

Web Design Free Course gives more details about the history of the web, HTML5 introduction, semantic elements used in the latest HTML version, designing the structure of web pages using semantic elements. This Free Online Web Design Course includes seven chapters in the given course curriculum which explains the latest web technologies to design web pages and the required web technologies. The Audio and Video graphics are explained with different media formats. 

 

Graphic Designing Course with Certificate

Graphic design is a creative field filled with a wide range of varying career opportunities. Today’s technological advancements in computers, mobile devices, and the Internet has created a wealth of options that extend way beyond the printing arena. Currently, graphic design certification programs emphasize instruction on the new realm of visual communications and the sky’s the limit for graphic designers who demonstrate extreme talent.

5 Simple Steps for an Effective Mobile App Development Strategy

Step 1: Confirming On The Idea
The goal is simple. Both the business and development teams must be on the same page.
Just a small reminder: Be sure that your product/project has a clear value proposition.

Long term vision
First, it’s necessary to write down your long term vision. This general direction helping you to choose the right technologies for development. Also, thanks to that, you will know how many dev teams you will need in the long term and what skills they should have. Will you need an iOS, Android or Web development team or all of them?

It’s important to have a plan for the functionalities and tools that you want your website or app to include, but these should be prioritized into pre-MVP and post-MVP sprints.

Middle term vision
During the creation of the middle term vision, you should take into consideration three main things:

What will you focus on in the first year?
How fast will you progress?
How do you finance the whole business and software development?
Have you already answer the questions above? Perfect!

These answers help you allocate the right amount of resources from the beginning. Most probably, the highest cost will come at the beginning of the app development. On the other hand, thanks to your long term vision, you can also start preparing the data and backend for API integrations into other mobile apps which you plan to build in the next phase.

Step 2: SKETCHING CONCEPT

Hand sketching is a fantastic way how to translate your ideas onto paper. A clear UX sketch unites the team. When everything is on paper, almost everyone in the company is able to imagine the app correctly and understand what they are trying to build.

What I personally recommend is to add short notes to explain the functionalities to the CEO or the people who do not live in the “development world”.

It is not necessary to have perfect shapes or a beautiful sketch. In this phase, it’s most important to understand how the app will work.
I always recommend working on sketches for three days. To have one day for the concept creation, then a rest day, and then evaluate the idea again. This phase is perfect for making adjustments because it costs you almost nothing in comparison to making changes in the next phases of development.

Step 3. WIREFRAMING

Wireframes are normally created by a UX designer as a template for graphic designers to add the graphic elements. Great wireframes should be much more detailed than sketches and with more screens.A UX designer should work on your wireframes and consult with the product owner to minimize misunderstandings of functionality and purpose of both mobile and website applications.

In some cases, such as smaller projects, you can skip directly from sketching to graphic design. It always depends on the quality and clarity of the sketch. Be aware that each change made in the graphic design process is more expensive than changes made during wireframing or sketching.

Step 4. DESIGNING THE GRAPHICS

The goal of a graphic designer is to catch the users attention emotionally and support their smooth user experience. Secondly, the designer’s goal is to create a visual consistency across your whole project.
It is very important is to have a font size that is legible and buttons have to be purposeful and clear as to what will happen when clicked. Create enough space between elements – especially on mobile – some people can have really huge fingers.

Step 5. CODING AND PROGRAMMING
For launching any application, I prefer to code the frontend but program only the most important parts of your MVPs.

Why? If you don’t focus too much on the programming, you can launch your app prototype much faster – and that’s the point. The faster you know the users’ reactions, the better it is for your project to begin improving…

Beginner’s Guide for Website Design & Development

What is a website?

A website (also written as web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia.

All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company’s internal website for its employees.

What is an IP address?

An Internet Protocol address (IP address) is a numerical label such as 192.0.2.1 that is connected to a computer network that uses the Internet Protocol for communication. An IP address serves two main functions: network interface identification and location addressing.Internet Protocol version 4 (IPv4) defines an IP address as a 32-bit number.However, because of the growth of the Internet and the depletion of available IPv4 addresses, a new version of IP (IPv6), using 128 bits for the IP address, was standardized in 1998.IPv6 deployment has been ongoing since the mid-2000s.

What does HTTP mean?

The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems.HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser.Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989 and summarized in a simple document describing the behavior of a client and a server using the first HTTP protocol version that was named 0.9.

What is coding?

Coding is the process of transforming ideas, solutions, and instructions into the language that the computer can understand – that is, binary-machine code. Coding is how humans are able to talk with computers.

What does front-end and back-end mean?

In software engineering, the terms frontend and backend (or sometimes referred to as back end or back-end) refer to the separation of concerns between the presentation layer (frontend), and the data access layer (backend) of a piece of software, or the physical infrastructure or hardware. In the client–server model, the client is usually considered the frontend and the server is usually considered the backend, even when some presentation work is actually done on the server itself.

To make you more comfortable with website development which ease the process of understanding customers requirement in details and familiarity with the agency you can use Website Development RFP.


7 Steps In Which A Digital Marketing Agency Can Help You Survive In COVID 19 Times

Practical tips and ideas for adapting your business and continuing to market products and services while the world is in turmoil.

“Your time is limited so stop living someone’s else life

STEVE JOBS

1. Build Brand Awareness

Consumers may be hunkering down and spending less in the wake of COVID-19’s upheaval, but they’re still looking for entertainment to occupy their time. If you’re concerned that your clients will quit buying, concentrate on repairing your brand’s reputation during this time of crisis.

It makes sense to cut back on advertising for irrelevant items or specialised services, but now is the moment to invest in keeping your brand’s exposure at the forefront of potential customers’ minds. Maintain a strong digital presence, especially on social media, while the coronavirus compels communities to physically isolate themselves, to ensure your business does not drop into the depths.

Make the most of this unusual opportunity to engage with your stressed, befuddled audience using intelligent, assertive, and well-placed material. Make your content relevant to the situation. As individuals spend more time at home and screen time increases, make sure you’re there to provide something useful to visitors. The purpose is always the same, whether it’s a downloadable ebook, ‘How To’ guide, listicle, or checklist.

Email marketing can help you raise brand awareness. If your company isn’t currently using this platform, now is a great moment to start sending out a regular, automated email to keep current customers informed and attract new subscribers.

Work on creating branded, value-added material that will help you build lists for:

Retargeting on social media
– Email Marketing
– Google Retargeting

The more leads you collect over the following few months of social isolation, the larger the audience you’ll have on the other side of the pandemic. Save the strong sales messaging for when people’s willingness to buy has returned to normal.

2. Pivot to Profit

You must learn to pivot your activities on a regular basis. By pivoting, we’re not implying that the pandemic will improve your bottom line, but rather that you should modify your messaging and processes today for the long-term benefit of your company.

Temporarily adjust how you offer your services and how your goods is supplied to manage a firm that survives COVID-19. This is a non-negotiable requirement. Many businesses may be terrified by the prospect of digitising or losing foot traffic in their stores, but those who embrace digital platforms will have a greater chance of getting out of this with as little suffering as possible.

During this epidemic, here are some examples of pivoting:

  • Using systems like Skype or Zoom, you may provide video quotes or make client calls from afar (for external tradies, lawyers or journalists)
  • Rather of paying in full up front, payment plans are available.
  • Virtual tours are available (ideal for real estate agencies)
  • Guarantees of contactless delivery (ideal for food services or online shopping)
  • Can your service be delivered online? Online courses, service delivery, or training

3. Strategy over Short-term Panic

Long-term planners are uncommon in humans, which isn’t good in the current climate. Many small business owners are worried, and we can observe the impact of market uncertainty on SMEs, business owners, and marketing managers directly. They must figure out how to convert customers into advocates.

When your cash flow is already strained, the last thing you want to do is give more money away. Customer discounts, on the other hand, are one of the most effective ways to keep your business afloat by stimulating demand and attracting new interest. Of course, this is in addition to offering outstanding service!

Although there is no clear end date for the coronavirus epidemic in the near future, business owners must plan ahead. To get through this together, we’ve already started talking to our clients about long-term goals and marketing strategies. This includes reevaluating current goods and campaigns to see what is relevant, where to innovate, and where resources can be reallocated in the coming months.

Businesses could consider offering:

  • Discount incentives offering customers “20% OFF now” with the remainder due when they can pay
  • Free delivery where possible
  • Large discount on a future purchase (once the virus settles)

4. Increase your Share of Voice

Platforms that are normally submerged may find themselves with some breathing room. With fewer paid ads online, your message is more likely to stand out, as many firms cut back on marketing spending. When the world resumes active advertising, the messages you send out to the public during this “downtime” are more likely to be remembered if you use intelligent tone and positioning. At a cheaper cost, you can increase your ‘Share of Voice’ on social media and in search engines.

5. Champion your Website (finally)

You’ve been given the opportunity to work on that long list of digital projects that have always been pushed aside in the office’s daily grind. Meetings, water cooler banter, client briefings, and commuting are all abruptly out of the picture. Improvements to websites, upgrades, and whole rebrandings can now be carried out with no physical contact with the outside world. A phone call (or video call) to web developers, designers, and copywriters is all it takes.

If you’re an internet business owner, this is your chance to shine. Your business remains visible to your target audience, and you may even see an increase in traffic when the majority of the population shifts their focus to the internet for extended periods of time. This is your green light to use the next few months to finally get your business website sorted if you are not online or unsatisfied with the state of your current website.

6. Value-added Content

Produce and distribute relevant content that adds value to your customers’ brand experience.

People have more time than ever to browse, read, and absorb content, so educational content is expected to be in great demand during this period of social isolation. Because the majority of headlines are filled with end-of-the-world-style apocalyptic news, appearing in this space with lighter content can help your brand. Consider quizzes, polls, and Q&As. In these uncertain times, be a voice that gives ideas and solutions instead of despondency.

7. Think and Act Local

It’s also a smart idea to target your marketing to your local audience, as we’ve seen the tourism, hospitality, events, and retail industries fade away for a few months.

Consider new approaches to reaching out to your local audience. Opportunities have already been identified by our team, including:

  • yelling, shouting, and singing in the driveway (verbal advertising)
  • Drops a contactless letterbox
  • Exercise classes and programmes are available online.
  • DJs on the balcony.

In this uncertain time, Joshua Spanier, VP of Global Media at Google, emphasises the significance of understanding local context when marketing. Spanier’s post emphasises the importance of context when producing sponsored search advertising, as your material will most likely appear alongside big news articles.

What’s on your Digital Marketing Wishlist?

We aren’t proposing that you benefit from other people’s anxiety. We’re aggressively putting our disinfected hands on your shoulders, pulling you away from the media’s depiction of the coronavirus as a terrible, infinite black hole, and guiding you toward the horizon of potential that lies ahead of your company.

There are probably a few parked website projects that have never received the time and attention they deserve. To launch an online advertising campaign, you don’t need a large budget — all you need is a smart, targeted strategy, an internet connection, and an active digital marketing agency that works remotely.